When we think of plastic products and the environment, what image comes to mind? A broken single-use plastic fork on the beach, or a plastic straw stuck into a sea turtle’s nose? In fact, photographs like these were widely circulated in the past decades. While they may be true, they only represent a small part of the plastic pollution problem. They create a provocative and negative image that can lead to image or compassion fatigue, preventing viewers from fully understanding the topic behind the image. This photo ad campaign mockup aims to make a change by presenting a positive atmosphere and encouraging the audience to embrace knowledge about plastic pollution.